We hope it will inspire you to try formats you haven’t tried before and, by doing that, take your marketing to new heights. In this article, we’ve gathered six digital marketing tools, each perfect for creating a different type of media collateral. There is no need nor point anymore to limit yourself to print when so many opportunities for creating eye-catching digital marketing collateral are out there. In the digital age, however, the very definition of the term has broadened-marketing collateral has come to mean almost any material that helps you to spread awareness about your brand. But in the past, the only promotional materials a marketing or sales department could operate with were printed catalogs and brochures that had to be sent by mail or shown to clients face-to-face. Marketing collateral has been around for a while.
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